This listing was posted on Sephora.
Assistant Manager, Campaign & Trade Marketing
Location:
Singapore
Description:
Assistant Manager, Marketing (Campaigns & Retail) Sephora Singapore is seeking a strategic and detail-oriented Assistant Manager to lead the development and execution of our priority push campaigns, commercial campaigns, retail marketing initiatives, and trade marketing strategies. This role requires a strategic thinker with robust project management skills and a passion for the beauty industry. The Assistant Manager will take ownership of marketing projects, manage key stakeholders, and work closely with cross-functional teams to ensure the successful execution of campaigns that drive brand growth and enhance customer engagement. Key Responsibilities: Omni & Integrated Marketing Campaigns Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing. Develop and implement comprehensive communications plans, ensuring alignment across all Sephora-owned channels, including e-commerce and retail stores. Oversee the seamless integration and execution of campaigns, coordinating closely with onsite management and retail operations. Manage the procurement of gifts with purchase (GWP), from ideation to distribution. Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas. Retail Marketing Direct retail marketing campaigns that align with overall brand strategies and business objectives. Enhance customer engagement through meticulous management of retail touchpoints and innovative in-store marketing solutions. Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events. Develop and maintain relationships with mall management and other retail partners to secure marketing support and drive traffic to stores. Develop targeted marketing strategies for the Sephora ION Orchard flagship store, positioning it as a leader in innovation and customer experience, distinctly differentiated from other locations. Monitor and analyse the performance of retail marketing campaigns and promotions to assess effectiveness and ROI. Trade Marketing: Drive strategic collaborations and partnerships with brands to enhance product offerings and promotional activities. Work closely with brands to align marketing efforts, ensuring that collaborations effectively support both Sephora’s and partners’ strategic goals. Develop and execute co-marketing strategies with key brands to maximize brand visibility and sales performance across channels. Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics. Leadership and Team Management: Provide leadership, guidance, and mentorship to Senior Marketing executive and Trade Marketing executive. Streamline processes to remove operational barriers, enhancing team efficiency and effectiveness in project execution. Foster professional development and ensure high performance and productivity within the team. Evaluate team performance regularly and provide feedback and support to enhance skills and capabilities. Personal Attributes: Passionate about the beauty industry with a keen understanding of current trends. Strategic thinker with a creative mindset. Highly organized and detail-oriented. Resilient and adaptable in a fast-paced environment. Demonstrate excellence in project & time management Strong analytical skills, SQL and Google Analytics experience will be advantageous
Company:
Sephora
Posted:
June 6 on Sephora
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