This listing was posted on The Resumator.
Digital and Performance Marketing Specialist
Location:
Singapore
Description:
Who we are: minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners Breadtalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, Great Eastern, FoodPanda and GoJek. We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia. The way we work: At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We do not settle for mediocrity without our best effort. We do our best to create the greatest value for our customers' long term success. We are currently seeking a Digital and Performance Marketing Specialist to join our Brand Marketing Team in Singapore. Your responsibilities will include but not limited to: Set-up and manage digital platforms including but not limited to Meta, Programmatic, Search Engine Marketing (SEM), etc Build audience strategy and measurement framework for our brand, our partners and other business cases Work closely with our partners and engineering team to integrate retail data into ad-tech platform Execute digital campaign including planning, buying, optimization, and reporting Integrate Martech into brand marketing strategy Support the overall digital strategy and brand marketing initiatives when required You should have: Ideally 2-4 years of experience as a Performance Marketing Specialist, either in agency, in-house or prior experience in biddable media role Experience with Meta and Programmatic, including audience planning, campaign execution, campaign optimisation and reporting Experience in working with 1st party data is a MUST Experience with Ad-tech and MarTech is a valued skill set Passion in performance marketing is a PLUS Agile and flexible mindset Strong numerical literacy with advanced Excel skills Experience working in a startup environment will be an added advantage Powered by JazzHR
Company:
Minden.ai
Posted:
June 26 on The Resumator
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